The DNA Group – Privacy Policy
Effective Date: July 28, 2025
Introduction
The DNA Group (“The DNA Group” or “We” or “Us” or “Our”) respects your privacy and is committed to protecting it through our compliance with this policy.
This policy describes the types of information we may collect from you or that you may provide when you visit the website www.thedna-group.com (our “Website”) or use our software and services (together with the Website, our “Services”) and our practices for collecting, using, maintaining, protecting, and disclosing that information.
This policy applies to information we collect:
It does not apply to information collected by:
Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Services. By accessing or using the Services, you agree to this privacy policy. This policy may change from time to time (see Changes to Our Privacy Policy). Your continued use of the Services after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.
Information We Collect About You and How We Collect It
We collect several types of information from and about users of our Services, including information:
We collect this information:
Information You Provide to Us
The information we collect on or through our Services may include:
Information We Collect Through Automatic Data Collection Technologies
As you navigate through and interact with our Services, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:
The information we collect automatically is only statistical data and does not include personal information, but we may maintain it or associate it with personal information we collect in other ways or receive from third parties. It helps us to improve our Services and deliver a better and more personalized service, including by enabling us to:
The technologies we use for this automatic data collection may include:
Third-Party Use of Cookies
Some content or applications, including advertisements, on the Services are served by third parties, including advertisers, ad networks, content providers, and application providers. These third parties may use cookies to collect information about you when you use our Services. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.
We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.
How We Use Your Information
We use information that we collect about you or that you provide to us, including any personal information:
Disclosure of Your Information
We may disclose personal information that we collect or you provide as described in this privacy policy:
We may also disclose your personal information:
Choices About How We Use and Disclose Your Information
Communication Consent
By using our Services, you consent to allow The DNA Group to contact you through various communication channels, including text messages, emails, phone calls, and other messaging platforms. These communications are intended to keep you informed, address your inquiries, and ensure smooth coordination throughout our partnership. You may withdraw your consent to receive certain types of communication by contacting us, although doing so may affect your access to some Services or features.
We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:
Accessing and Correcting Your Information
You can review and change your personal information by sending us an email at privacy@thedna-group.com to request access to, correct, or delete any personal information that you have provided to us. We cannot delete your personal information except by also deleting your user account. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.
State Privacy Laws
The Texas Data Privacy and Security Act provides Texas residents with the following rights regarding their personal information:
To exercise any of these rights, see the section titled “Accessing and Correcting Your Information” above. To appeal a decision regarding a consumer rights request or obtain information about your rights in the event your appeal was denied, please contact privacy@thedna-group.com.
We do not meet the conditions as outlined in Section 1798.140 of the California Consumer Privacy Act of 2018 (CCPA) and therefore are not subject to CCPA requirements. We also do not meet the eligibility conditions outlined in the Virginia Consumer Data Protection Act, Colorado Privacy Act, Connecticut Data Privacy Act, Utah Consumer Privacy Act, Oregon Consumer Privacy Act, Florida Digital Bill of Rights, or Texas Data Privacy and Security Act and are therefore not subject to the requirements of these laws. For specific information related to your ability to access and correct your personal information, see Accessing and Correcting Your Information above.
Additional Notice for California Residents
If you are a California resident, you have the following rights. We will honor requests received to the extent required by applicable law and within the time provided by law.
You can request to exercise your rights to Know, Correct, or Delete by:
Visiting our Help & Privacy page
Calling us at (202) 780-8787
Agent Authorization
You may designate an authorized agent to request any of the above rights on your behalf. You may make such a designation by providing the agent with written permission, signed by you, to act on your behalf. Your agent may contact us as set forth in this Privacy Notice. Even if you choose to use an agent, as permitted by law, we may require verification of the agent’s authorization to act on your behalf, require you to confirm you have authorized the agent to act on your behalf, or require you to verify your own identity.
Additional Notice for California Residents
This section only applies if you are in Canada. Under the Personal Information and Electronic Documents Act and related provincial legislation, you have the right, under certain circumstances, to (a) access personal information we hold about you, (b) contest the accuracy or completeness of personal information we hold about you, or (c) withdraw your consent to our collection, use, or disclosure of your personal information. Any such request must be in writing and provided to us at the email or postal addresses described in the “Contacting Us” section below. Requests may also be subject to a statutory fee to meet our costs in providing you with details of the information we hold about you.
Data Security
Protecting your data is critical to us and is a responsibility that we embrace. We believe that our users’ data should receive the same legal protection regardless of whether it’s stored on our Services or on their home computer’s hard drive. We abide by the following: transparency, contest blanket requests, protect all user information.
How:
Security: We have a team dedicated to keeping your information secure and testing for vulnerabilities. We also continue to work on features to keep your information safe and secure. The safety and security of your information also depends on you. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Services. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Services.
Retention: We retain information you store on our Services for as long as we need to do so to provide you the Services. If you delete your account, we will also delete this information. But please note: There might be some latency in deleting this information from our servers and backup storage; and We may retain this information if necessary to comply with our legal obligations, resolve disputes, or enforce our agreements.
Where: To provide you with the Services, we may store, process, and transmit information in the United States and locations around the world. Information may also be stored locally on the devices you use to access the Services.
Children Under the Age of 13
Our Services is not intended for children under 13 years of age. No one under age 13 may provide any personal information to or on the Services. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information on these Services, register on the Services, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at contactus@thedna-group.com.
Changes to Our Privacy Policy
It is our policy to post any changes we make to our privacy policy on this page. If we make material changes to how we treat our users’ personal information, we will notify you by email or through a notice on the Website home page. The date the privacy policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Website and this privacy policy to check for any changes.
Contact Information
To ask questions or comment about this privacy policy and our privacy practices, contact us at: contactus@thedna-group.com